At Insight Marketing, we pride ourselves on providing creative marketing solutions to our clients. Our key objective is to deliver strong brand differentiators by applying creative intelligence to everything we do. Through this creativity, our clients can form real,meaningful and binding relationships with their audiences.
At Insight Marketing we assist companies in building their marketing communications strategy, implementing the strategy and producing the deliverables.
Marketing Communications Strategy
Defining target marketing
Building key messages
Planning the activities
Setting the budget
Marketing Communications Deliverables
Websites and Corporate blogs
Exhibitions and Trade show handling
A brand is not a by-product, a website, an ad campaign, a logo, a spokesperson or a slogan. It is a differentiating identity and the most important reason for employees, investors and customers to want to do business with you. To build a strong brand, a company must place the customer (consumer or B2B) at the center of every decision the company makes. Over time, “customer-centric” actions create differentiation in the marketplace and build emotional connections with customers. This differentiated bond, called “brand equity”, is a real and valuable asset with tangible returns in terms of customer loyalty, profitability, and insulation from negative publicity or competitive action.
At Insight Marketing, we assist companies in defining, creating and managing their brand strategy:
Existing research review
Management and employee interviews
Media and analyst review
Primary customer research
Brand analysis – element, personality, characteristics and attributes