About us

At Insight Marketing, we pride ourselves on providing creative marketing solutions to our clients. Our key objective is to deliver strong brand differentiators  by applying creative intelligence to everything we do. Through this creativity, our clients can form real,meaningful and binding relationships with their audiences.

At Insight Marketing we assist companies in building their marketing communications strategy, implementing the strategy and producing the deliverables. 

  • Marketing Communications Strategy
  • Communications audit
  • Setting objectives
  • Defining target marketing
  • Building key messages
  • Planning the activities
  • Setting the budget
  • Evaluation

Marketing Communications Deliverables

  • Corporate identity
  • Annual reports
  • Marketing collateral
  • Websites and Corporate blogs
  • Exhibitions and Trade show handling
  • Press releases
  • Presentations
  • Advertising

A brand is not a by-product, a website, an ad campaign, a logo, a spokesperson or a slogan. It is a differentiating identity and the most important reason for employees, investors and customers to want to do business with you. To build a strong brand, a company must place the customer (consumer or B2B) at the center of every decision the company makes. Over time, “customer-centric” actions create differentiation in the marketplace and build emotional connections with customers. This differentiated bond, called “brand equity”, is a real and valuable asset with tangible returns in terms of customer loyalty, profitability, and insulation from negative publicity or competitive action.

At Insight Marketing, we assist companies in defining, creating and managing their brand strategy:

Brand audit

  • Existing research review
  • Competitive review
  • Management and employee interviews
  • Media and analyst review
  • Primary customer research
  • SWOT analysis

Brand analysis – element, personality, characteristics and attributes

  • Brand Strategy
  • Brand objective
  • Target audiences
  • Positioning
  • Key communication messages
  • Brand element, architecture and identity system
  • Brand Execution & Management