About us
The Insight Team

Daniella Crankshaw
Managing Director

Daniella Crankshaw comes from a deep marketing background with expertise gained both locally and internationally. Her experience encompasses several senior marketing management positions in both the high-tech and venture capital industries. Daniella served as Director of Marketing at Pitango Venture Capital, the largest VC fund in Israel with over $1B under management. Prior to joining Pitango, Daniella served as Marketing Communications Manager at Lucent Technologies. In South Africa, Daniella served as an Account Executive at a PR consultancy and worked as the Marketing Manager for an international HR company.

Daniella is a natural entrepreneur having managed (from inception) a computer cabling and networking company in South Africa. The company employed 37 people and provided services to top tier clients including IBM South Africa, SA Police, SA Airways, SA Breweries, Rand Mines, and University of Witwatersrand among others.

Daniella obtained a BA (DA) Honors degree from the University of Witwatersrand in South Africa as well as a Diploma (with distinction) in advanced principles of Public Relations from PRISA.

Peter Roman

Peter Roman comes from a successful commercial background having been involved in tourism, aviation and advertising.  He is an entrepreneur by nature and has set up various enterprises in South Africa and Israel.  After 26 years in South Africa he returned to Israel to involve himself in English copywriting and content writing for the advertising industry and for websites.

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